Your Shopify store has been running for a while, but something's off. Maybe it looks dated, maybe the navigation has become confusing after years of adding things on, or maybe it's just missing that final bit of polish that gives customers real confidence. "Getting my Shopify store redesigned" is often exactly what you're after: not a full rebuild, but a targeted refresh.
When is a refresh enough?
Most existing webshops don't need a new platform — they need structure. Think of:
- A theme that gets reworked so it feels fast and clear again
- Collection pages that get tidied up so customers find what they're looking for faster
- A checkout that flows more smoothly
- Mobile display that finally gets the attention it deserves
That kind of work doesn't touch your product or customer data, so you can simply keep selling while it happens.
When is more than a redesign needed?
Sometimes, during a project like this, it turns out the problem runs deeper than design. For example, when a shop outgrows itself and you actually need more management capability than Shopify offers by default. That's why Jonas Smets, developer, designer and e-commerce strategist in Borgerhout, deliberately doesn't work from the assumption that "Shopify is always the answer." He looks at what fits each client.
A few concrete examples from his own work:
- A bookstore that went live on Shopify within a week
- A full Shopify POS migration, including a popup shop, for a school
- A client who switched from WordPress to Ghost, with a custom-built Ghost theme
- A custom Payload CMS management environment, built to replace Shopify metaobjects, because it fit better with how that client manages content
- A client who was actually advised against using a complicated CMS — instead, they got a simple, fast static page, because that was quicker and made more sense
That's exactly why a conversation about "getting my Shopify store redesigned" sometimes goes beyond design alone: if it turns out the problem lies elsewhere, you'll hear that honestly, rather than having a theme slapped on top anyway.
Working from experience, not from the sidelines
Jonas ran two jewellery stores and a webshop for fifteen years, with a team of twenty people at its peak. So he knows what it's like to run a store — physical and online — day in, day out. That means advice about your Shopify store never comes from a consultant's perspective, but from experience as an entrepreneur who also had to watch budgets and justify decisions himself.
There's also no commercial interest tied to any particular platform or software partner. The advice is: what fits your shop and your budget, not what earns the developer the most.
What a project looks like
Every project starts with a conversation about exactly what needs to happen: is it about design, structure, speed, or does the problem run deeper? That leads to one concrete proposal — with scope, timeline and a fixed price. No loose hours, no surprises afterwards.
Want your Shopify store redesigned, or not sure whether the real problem lies elsewhere? Check out the options at <a href="/studio">/studio</a> and simply explain what's bothering you about your current shop.
Frequently asked questions
Questions & answers.
Does my whole Shopify webshop need to be rebuilt if I want it redesigned?
Usually not. Often it's enough to rework the theme, tidy up the structure, and improve the checkout or collection pages. A full rebuild is only needed if the platform itself no longer fits what you need.
Can I also get help if my shop has been running for a while and just feels outdated?
Yes, that's actually a common request. Refreshing an existing shop — making it faster, clearer, better on mobile — can often be done without rebuilding everything from scratch.
Does Jonas only work with Shopify?
No. Shopify is often the right choice, but not always. Sometimes Ghost fits better, sometimes a fully custom platform, and sometimes a simple static page is even the better and faster solution.
How do I know in advance what it will cost?
You get one concrete proposal with scope, timeline and a fixed price, drawn up after a conversation about exactly what you need. No surprises afterwards.
Want to book a session yourself?
Check the available slots and current rates, and reserve your spot at Kattenberg 118 right away.
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