Shopify migration with checkout and hardware: how do you approach it?
Shopify migration with POS and hardware: what's involved, what to ask upfront, and how to keep the shop floor running.
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Websites, webshops & apps — a practical guide.
Practical advice on websites, webshops and apps: what you need, the choices you can make and how to use them afterwards. With examples from my own projects.
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Articles
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Improving an existing website without starting from scratch: what's possible, what's not
Torn between updating your site or building a new one? Here's how to improve an existing website without throwing everything away.
Read more →Getting a website made in Borgerhout: where do you start?
Getting a website made in Borgerhout? Start with your content and management needs, not with a platform. Practical advice from Jonas Smets, Borgerhout.
Read more →Getting a website built for your association: what do you actually need?
Getting a website built for your association? Here's what to pay attention to: management by volunteers, clear information, and a workable calendar.
Read more →Easily updating your portfolio website: yourself, with help, or via a management solution
Want to update your portfolio website easily? Discover when doing it yourself works, when it's worth getting help, and how the right management solution saves you time.
Read more →Getting your Shopify store redesigned: how do you go about it smartly?
Want your Shopify store redesigned without turning everything upside down? Find out when a refresh is enough — and when you need to go deeper.
Read more →Integrating a webshop with your existing website: how do you approach it?
Integrating a webshop with your existing website? Discover which options actually work, what it costs, and when a brand-new site is the smarter move.
Read more →Shopify migration Antwerp: honest advice, fixed price, no surprises
Shopify migration in Antwerp or Belgium: Jonas Smets guides your move to (or away from) Shopify with a clear scope, fixed budget and honest advice.
Read more →When you don't need a CMS: simple is often better
A CMS isn't necessary for every website. Discover when a simple static page is faster, cheaper and easier to maintain than a complex content management system.
Read more →Custom Shopify app development — process, pricing and timeline
Building a custom Shopify app? How to define a fixed scope, what it costs and which developer fits. Honest advice from hands-on app experience.
Read more →E-commerce maintenance and support for Shopify: ongoing or per intervention
How do you choose between an ongoing maintenance contract and support per intervention? An honest comparison from fifteen years of e-commerce experience.
Read more →Custom CMS development: when to choose bespoke
When is building a custom CMS smarter than adapting an existing platform? Jonas Smets explains when bespoke fits and when it doesn't.
Read more →Why WordPress isn't always the right choice – an honest story
WordPress powers millions of sites, but can also become a bottleneck or cost more than necessary. Discover when a different platform fits better.
Read more →What does it cost to have a webshop built? Fair prices and clear scope
Transparent overview of what a webshop costs in 2025: from basic Shopify shop to custom work. No surprises, with concrete examples.
Read more →Migrating your Shopify store to a new developer: what you need to know
Switching to a different Shopify developer? Practical overview of how a migration works, what you hand over, and how to arrange a smooth transition.
Read more →Shopify freelancer hourly rate: transparent pricing and fixed agreements
What does a Shopify freelancer cost per hour? Compare rates (€40–85 vs agency €120+), discover fixed pricing agreements and why transparency pays off.
Read more →Hiring a Shopify expert in Belgium: what to look for
Hiring a Shopify expert in Belgium? Discover what to look for, which questions to ask, and why experience as an entrepreneur often weighs more than certificates.
Read more →Having a Shopify webshop built in Antwerp: what you need to know
Having a Shopify webshop built in Antwerp? Jonas Smets builds webshops with fixed prices and no surprises. From experience as an entrepreneur.
Read more →Freelance Shopify Developer Antwerp – Experienced, Honest & No Surprises
Looking for a freelance Shopify developer in Antwerp? Jonas Smets builds webshops, manages migrations and advises on the platform that truly fits – with fixed prices.
Read more →Having a webshop built in Antwerp — what does it cost and how do you approach it?
Having a webshop built in Antwerp? Discover what to expect in terms of pricing, platforms and approach. Honest advice from a Borgerhout-based developer.
Read more →Ghost CMS advantages: why more and more publishers are switching
Discover the concrete advantages of Ghost CMS: speed, focus on publishing and built-in newsletters. Plus why a cutover is sometimes smarter than continuing to struggle.
Read more →Migrating from WordPress to Ghost: practical guide for a smooth transition
Step-by-step WordPress to Ghost migration: from export to theme selection. Honest advice on what works, what doesn't, and what to watch out for.
Read more →What does Shopify really cost? Subscription, transaction fees and apps
Shopify costs more than just the monthly subscription. On top of the plan (in Belgium roughly €33 to €384 per month) you pay transaction fees on every sale, and often a handful of apps as well. For a small, tidy shop, realistically count on €40 to €150 per month all-in — depending on your plan, your revenue and which apps you actually need. At Kattenberg 118 in Borgerhout we deliberately keep that total cost low.
Read more →Shopify POS: one register for your shop and your webshop
Shopify POS is Shopify's point-of-sale system that lets you sell in your physical shop on the same foundation as online — products, inventory, customers and orders live in one system. POS Lite is free with every Shopify plan; POS Pro costs around €80 per month per shop location and adds advanced retail features. At Kattenberg 118 in Borgerhout we set up POS for shops that want online and the floor to work as one whole.
Read more →Inventory across shop and webshop: how to keep it adding up
The biggest pitfall for anyone selling both in a shop and online: two stock counts that don't add up. The solution is one system with one inventory as the truth, deducting in real time on every sale — in the shop and online. With Shopify POS and your Shopify webshop you automatically share the same inventory across all your locations. At Kattenberg 118 in Borgerhout we set it up so you never again sell something that's already gone.
Read more →Switching to Shopify without the worry (and without losing your SEO)
Moving to Shopify from another system doesn't have to be a leap in the dark. The key is good preparation: a backup, a clean transfer of products, customers and orders, and 301 redirects so you don't lose your spot in Google. At Kattenberg 118 in Borgerhout we guide that switch step by step, and only go live once everything has been tested.
Read more →Shopify or WooCommerce: what do you choose as a small business in Belgium?
Choose Shopify if you want to sell online quickly and worry-free without dealing with tech yourself; choose WooCommerce if you already have a WordPress site or want maximum freedom and control. For most small businesses in Belgium, Shopify is the easiest start — at Kattenberg 118 in Borgerhout we build with it daily, with Bancontact and international shipping on top.
Read more →What does it cost to have a webshop built in Belgium?
Having a webshop built in Belgium costs roughly €1,500 to €20,000 or more — most small businesses and SMEs land between €3,000 and €10,000 for a tidy, professional online shop. The price depends mainly on the platform, how much custom work you want and how much you supply yourself. At Kattenberg 118 in Borgerhout we first look at what you really need, and build from there — often in Shopify, sometimes custom.
Read more →Getting found locally on Google as a business owner in Antwerp
Want to be found better on Google as a local business owner in Antwerp? Start with a fully completed Google Business Profile, consistent business details everywhere online, genuine customer reviews and place names in your website copy. At Kattenberg 118 in Borgerhout we build websites with that local visibility baked in from the start.
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